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Title: Managing Media Work PDF, ePub eBook

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BOOK SUMMARY :

Managing media work is a bold and original volume that shows how talent passion and personality play out in the media business shaping not only individual careers but also the fate of entire corporationsmanaging media work provides a comprehensive cross national overview of the theory and practice of working in the media in the digital age focusing on three key areas new media work media professions and media management this text prepares students to effectively manage their own media careers and to manage human capital in creative companiesthis article discusses media work and the changes that have swept the media industry from the vantage point of professionals working in media companies and organisationsmanaging media work mark deuze university of indiana usa and leiden university the netherlands paperback 07 29 2010 isbn 9781412971249 5000 320 pages managing media work provides a comprehensive cross national overview of the theory and practice of working in the media in the digital agefor years media scholars have all but ignored those who manage and work in the cultural industries this collection takes a major step toward overcoming this shortcoming by bringing together an impressive and diverse group of international scholars to expand what we know about the creative industries

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